The Ronaldo Effect:

What big players mean for the business goals of clubs like Manchester United Dan Plumley, Sheffield Hallam University and Rob Wilson, Sheffield Hallam University The prodigal son returns. In the last few days of a frenzied football transfer window, Manchester United pulled off a dream signing, welcoming Cristiano Ronaldo back to his former club. Excitement over his return to the Premier League is high – and with good reason. There are only a handful of sports stars on the planet who can generate this kind of global interest. But how does a player of Ronaldo’s professional stature affect the business side … Continue reading The Ronaldo Effect:

Indian boys headed for Manchester United dream big

  By AFP     PHOTO: FILE KOLKATA: Two poor Indian teenagers, one the son of a sex worker and the other a street vendor, are among young players chosen to take part in a Manchester United Football Club training camp. Rajib Boy, whose mother earns 200 rupees (three dollars) a day, said he was dreaming big after being selected to travel to Britain next month for the Manchester United Soccer School after a talent hunt. “Cristiano Ronaldo is my idol. I am focusing on scoring goals,” Rajib said in Sonagachi, the red-light district in India’s eastern city of Kolkata, where he … Continue reading Indian boys headed for Manchester United dream big