What big players mean for the business goals of clubs like Manchester United Dan Plumley, Sheffield Hallam University and Rob Wilson, Sheffield Hallam University The prodigal son returns. In the last few days of a frenzied football transfer window, Manchester United pulled off a dream signing, welcoming Cristiano Ronaldo back to his former club. Excitement over his return to the Premier League is high – and with good reason. There are only a handful of sports stars on the planet who can generate this kind of global interest. But how does a player of Ronaldo’s professional stature affect the business side … Continue reading The Ronaldo Effect: