Take the test: Which political tribe are you?

  So what type of voter are you? Pollsters Populus have come up with a new way of tapping into the mind of the electorate. You can take the test here – but first let us explain what it is all about. Worcester woman. Mondeo Man. Political parties love slicing and dicing the electorate into chunks, all the better to target them for their votes. The technique is called segmentation and – like many political tools – has been perfected in the United States. Gone are the days when the public was segmented by simple things like their cars or postcodes. Now … Continue reading Take the test: Which political tribe are you?